Print Media Association (PMA), a nonprofit trade group in the printing and graphic communications sector, suffered a data breach after cybercriminals infiltrated its internal email system between May 1–5, 2025. The breach exposed sensitive personal data of thousands of individuals, including Social Security numbers (SSNs), with potential compromise of driver’s license numbers, financial account details, and medical records. The incident was disclosed to multiple state attorneys general (California, Texas, Massachusetts, etc.) on September 10, 2025, alongside notifications to affected individuals. The exposed SSNs and financial data pose high risks of identity theft and fraud, with 3,085 Texas residents being the most impacted. PMA responded by offering 24 months of free credit monitoring (Experian IdentityWorks) and advising victims to monitor accounts, set fraud alerts, and watch for phishing attempts. The breach stemmed from unauthorized email access, highlighting vulnerabilities in PMA’s cybersecurity defenses.
Source: https://www.claimdepot.com/data-breach/print-media-association-2025
TPRM report: https://www.rankiteo.com/company/print-media-association
"id": "pri5102451091325",
"linkid": "print-media-association",
"type": "Breach",
"date": "5/2025",
"severity": "85",
"impact": "4",
"explanation": "Attack with significant impact with customers data leaks"{'affected_entities': [{'customers_affected': 'Several thousand (3,085 in '
'Texas, 258 in Massachusetts, 3 '
'in New Hampshire, 2 in Maine; '
'exact total undisclosed)',
'industry': 'Printing and Graphic Communications',
'location': 'United States (Multi-state: Texas, '
'Massachusetts, New Hampshire, Maine, '
'California, Vermont)',
'name': 'Print Media Association (PMA)',
'type': 'Nonprofit Trade Association'}],
'attack_vector': 'Email Account Compromise',
'customer_advisories': ['Free 24-month credit monitoring (Experian '
'IdentityWorks) offered to affected individuals.',
'Guidance provided on fraud alerts, credit freezes, '
'and phishing awareness.'],
'data_breach': {'data_exfiltration': 'Likely (data accessed and potentially '
'copied)',
'file_types_exposed': ['Emails', 'Attachments (potential)'],
'number_of_records_exposed': 'Several thousand (exact number '
'undisclosed; state-specific '
'counts: 3,085 TX, 258 MA, 3 NH, '
'2 ME)',
'personally_identifiable_information': ['Names',
'Social Security '
'Numbers',
"Driver's License "
'Numbers (potential)',
'Financial Account '
'Information '
'(potential)',
'Medical Information '
'(potential)'],
'sensitivity_of_data': 'High (SSNs, potential '
'financial/medical data)',
'type_of_data_compromised': ['Personally Identifiable '
'Information (PII)',
'Sensitive Personal Information '
'(SPI)']},
'date_detected': '2025-05-05',
'date_publicly_disclosed': '2025-09-10',
'description': 'Print Media Association (PMA), a nonprofit trade association '
'serving the printing and graphic communications industry, '
'experienced a major data breach. A cybercriminal accessed '
'certain email accounts between May 1, 2025, and May 5, 2025, '
'compromising sensitive personal information including names, '
"Social Security numbers, and potentially driver's license "
'numbers, financial account information, and medical records. '
'The breach impacted several thousand individuals across '
'multiple states, with the highest concentration in Texas '
'(3,085 individuals). PMA responded by initiating containment '
'measures, launching an internal investigation, and offering '
'24 months of free credit monitoring services to affected '
'individuals.',
'impact': {'brand_reputation_impact': 'High (Sensitive PII exposed, risk of '
'identity theft)',
'data_compromised': ['Names',
'Social Security Numbers',
"Driver's License Numbers (potential)",
'Financial Account Information (potential)',
'Medical Information (potential)'],
'identity_theft_risk': 'High',
'legal_liabilities': 'Potential (Regulatory notifications made to '
'multiple state AG offices)',
'payment_information_risk': 'Moderate (Financial account '
'information potentially exposed)',
'systems_affected': ['Internal Email Environment']},
'initial_access_broker': {'entry_point': 'Email Account Compromise',
'high_value_targets': ['Email accounts containing '
'PII/SPI']},
'investigation_status': 'Completed (Review finalized on 2025-08-11)',
'motivation': 'Likely Financial Gain (Identity Theft/Fraud)',
'post_incident_analysis': {'corrective_actions': ['Offered credit monitoring '
'services to affected '
'individuals']},
'recommendations': ['Sign up for the free 24-month credit monitoring service '
'(Experian IdentityWorks) offered by PMA.',
'Monitor credit reports and financial accounts for '
'unusual activity.',
'Be alert for phishing emails or calls exploiting exposed '
'information.',
'Consider placing a fraud alert or credit freeze with '
'major credit bureaus (Equifax, Experian, TransUnion).'],
'references': [{'source': 'Print Media Association (PMA) Breach Notification'},
{'source': 'Print Media Association Website',
'url': 'https://www.printmedia.org'}],
'regulatory_compliance': {'regulatory_notifications': ['California Attorney '
'General',
'New Hampshire '
'Attorney General',
'Maine Attorney '
'General',
'Massachusetts '
'Attorney General',
'Texas Attorney '
'General',
'Vermont Attorney '
'General']},
'response': {'communication_strategy': ['Disclosure to state Attorney '
"Generals' offices (California, New "
'Hampshire, Maine, Massachusetts, '
'Texas, Vermont) on 2025-09-10',
'Mail notifications to affected '
'individuals beginning 2025-09-10'],
'containment_measures': 'Implemented (details undisclosed)',
'incident_response_plan_activated': True,
'recovery_measures': ['Free 24-month Experian IdentityWorks '
'credit monitoring for affected '
'individuals']},
'stakeholder_advisories': ['State Attorney General offices (CA, NH, ME, MA, '
'TX, VT) notified on 2025-09-10.',
'Affected individuals notified via mail beginning '
'2025-09-10.'],
'threat_actor': 'Unknown Cybercriminal(s)',
'title': 'Print Media Association (PMA) Data Breach - May 2025',
'type': 'Data Breach'}