Hasbro Discloses Cyberattack Disrupting Operations and Shipments
Toy and entertainment giant Hasbro revealed in a Securities and Exchange Commission (SEC) filing on Wednesday that a cyberattack has disrupted its ability to process orders and ship products. The company’s IT team detected unauthorized access on March 28, prompting immediate containment efforts, including taking some systems offline.
Hasbro has activated business continuity plans to maintain key operations while addressing the incident, though delays are expected to persist for several weeks. The company is also reviewing potentially impacted files to determine whether regulatory notifications are required. No hacking group has claimed responsibility as of Monday, and an investigation remains ongoing.
The attack adds Hasbro to a growing list of companies including Nucor, Masimo, and Clorox that have reported operational disruptions following cyber incidents in recent months. With $4.7 billion in 2025 revenue, Hasbro ranks among the largest toy and intellectual property manufacturers globally. The sector has seen prior ransomware attacks, with companies like Jakks Pacific and Bandai Namco targeted in previous years.
Source: https://therecord.media/hasbro-takes-some-systems-offline-after-cyber-incident
Nucor Corporation cybersecurity rating report: https://www.rankiteo.com/company/nucor-corporation
Hasbro cybersecurity rating report: https://www.rankiteo.com/company/hasbro
"id": "NUCHAS1775060645",
"linkid": "nucor-corporation, hasbro",
"type": "Cyber Attack",
"date": "3/2026",
"severity": "100",
"impact": "5",
"explanation": "Attack threatening the organization's existence"{'affected_entities': [{'industry': 'Toy and Entertainment',
'name': 'Hasbro',
'size': 'Large (2025 revenue: $4.7 billion)',
'type': 'Corporation'}],
'date_detected': '2024-03-28',
'date_publicly_disclosed': '2024-05-15',
'description': 'Toy and entertainment giant Hasbro revealed in a Securities '
'and Exchange Commission (SEC) filing that a cyberattack has '
'disrupted its ability to process orders and ship products. '
'The company’s IT team detected unauthorized access on March '
'28, prompting immediate containment efforts, including taking '
'some systems offline. Hasbro has activated business '
'continuity plans to maintain key operations while addressing '
'the incident, though delays are expected to persist for '
'several weeks. The company is also reviewing potentially '
'impacted files to determine whether regulatory notifications '
'are required.',
'impact': {'downtime': 'Several weeks',
'operational_impact': 'Disrupted ability to process orders and '
'ship products',
'systems_affected': 'Order processing and shipment systems'},
'investigation_status': 'Ongoing',
'references': [{'source': 'SEC filing'}],
'regulatory_compliance': {'regulatory_notifications': 'Under review'},
'response': {'communication_strategy': 'SEC filing',
'containment_measures': 'Taking some systems offline',
'incident_response_plan_activated': 'Yes',
'recovery_measures': 'Business continuity plans activated'},
'title': 'Hasbro Cyberattack Disrupting Operations and Shipments',
'type': 'Cyberattack'}