Meta is facing an issue where a company, Joy Timeline, has been advertising generative AI apps on its platforms that enable users to 'nudify' people without their consent. This has led to a lawsuit by Meta to prevent Joy Timeline from listing its ads. The ads violate Meta's platform safety and moderation policies and have been linked to an increase in blackmail and 'sextortion' schemes, often targeting women and female celebrities. The ads have been discovered across Meta's platforms, including Facebook, Messenger, Instagram, and Threads.
Source: https://www.theverge.com/news/685985/meta-lawsuit-crushai-nudify-app-ads
TPRM report: https://scoringcyber.rankiteo.com/company/meta
"id": "met437061225",
"linkid": "meta",
"type": "Breach",
"date": "6/2025",
"severity": "50",
"impact": "2",
"explanation": "Attack limited on finance or reputation"{'affected_entities': [{'industry': 'Social Media',
'location': 'Global',
'name': 'Meta',
'size': 'Large',
'type': 'Company'}],
'attack_vector': 'Advertisements on social media platforms',
'description': 'Meta is suing Joy Timeline for advertising generative AI apps '
"that enable users to 'nudify' people without their consent on "
'its social media platforms.',
'impact': {'brand_reputation_impact': ['Negative publicity',
'Increased scrutiny'],
'legal_liabilities': ['Lawsuit against Joy Timeline']},
'initial_access_broker': {'entry_point': 'Advertisements'},
'motivation': 'Financial gain through advertising generative AI apps',
'post_incident_analysis': {'corrective_actions': ['Legal action',
'Removing ads',
'Blocking URLs'],
'root_causes': ['Ad review process '
'vulnerabilities']},
'references': [{'source': 'CBS News'}],
'regulatory_compliance': {'legal_actions': ['Lawsuit against Joy Timeline']},
'response': {'containment_measures': ['Removed ads',
'Deleted accounts',
'Blocked URLs'],
'remediation_measures': ['Legal action against Joy Timeline']},
'threat_actor': 'Joy Timeline',
'title': "Meta Sues Company for Advertising 'Nudify' AI Apps",
'type': 'Legal Action',
'vulnerability_exploited': 'Ad review process'}