Main Line Fertility Center Settles Tracking Technology Lawsuit
Main Line Fertility Center in Pennsylvania will pay cash payments to individuals whose sensitive data may have been disclosed to third parties via website tracking technologies. Like many healthcare providers, Main Line Fertility Center deployed third-party tracking tools and analytics code on its public website, including Meta Pixel. While these tools can provide valuable data to website owners, their use is problematic in healthcare due to the potential for sensitive data to be transferred to the providers of those tools. Depending on how and where these tools are deployed, they can potentially transfer personally identifiable and health information to those third parties.
In the case of Main Line Fertility Center, it was alleged to have used these tools without patients’ knowledge or consent, resulting in individually identifiable information being transferred to third parties, such as Meta. Anonymous plaintiff Jane Doe filed a lawsuit – Jane Doe v. Main Line Fertility, Ltd. – in the Court of Common Pleas of Philadelphia County, Pennsylvania, alleging the use of these tools without the knowledge or consent of patients amounted to negligence and violated the Pennsylvania Unfair Trade Practices Act. The lawsuit also asserted claims of invasion of privacy, breach of implied contract, and unjust enrichment.
Main Line Fertility Center maintains that there was no wrongdoing and filed its preliminary objections to
Source: https://www.hipaajournal.com/main-line-fertility-center-tracking-technology-data-breach-settlement/
Main Line Fertility cybersecurity rating report: https://www.rankiteo.com/company/main-line-fertility
"id": "MAI1764489885",
"linkid": "main-line-fertility",
"type": "Breach",
"date": "11/2025",
"severity": "85",
"impact": "4",
"explanation": "Attack with significant impact with customers data leaks"{'incident': {'affected_entities': [{'customers_affected': 'Patients whose '
'data was disclosed '
'via tracking '
'technologies '
'(number '
'undisclosed)',
'industry': 'Fertility Services',
'location': 'Pennsylvania, USA',
'name': 'Main Line Fertility Center',
'size': None,
'type': 'Healthcare Provider'}],
'attack_vector': ['Third-Party Tracking Tools',
'Analytics Code (Meta Pixel)'],
'data_breach': {'data_encryption': None,
'data_exfiltration': 'Data transferred to third '
'parties (e.g., Meta) via '
'tracking technologies',
'file_types_exposed': None,
'number_of_records_exposed': None,
'personally_identifiable_information': True,
'sensitivity_of_data': 'High (health and '
'personally identifiable '
'information)',
'type_of_data_compromised': ['Personally '
'Identifiable '
'Information (PII)',
'Health '
'Information']},
'description': 'Main Line Fertility Center in Pennsylvania will '
'pay cash payments to individuals whose sensitive '
'data may have been disclosed to third parties '
'via website tracking technologies, including '
'Meta Pixel. The lawsuit alleged that the center '
'used these tools without patients’ knowledge or '
'consent, resulting in the transfer of '
'individually identifiable and health information '
'to third parties like Meta. The lawsuit included '
'claims of negligence, invasion of privacy, '
'breach of implied contract, and unjust '
'enrichment under the Pennsylvania Unfair Trade '
'Practices Act.',
'impact': {'brand_reputation_impact': 'Negative publicity due to '
'privacy violations and '
'lawsuit',
'conversion_rate_impact': None,
'customer_complaints': 'Lawsuit filed by anonymous '
'plaintiff (Jane Doe)',
'data_compromised': ['Personally Identifiable '
'Information (PII)',
'Health Information'],
'downtime': None,
'financial_loss': 'Cash payments to affected '
'individuals (settlement amount '
'undisclosed)',
'identity_theft_risk': 'Potential risk due to PII '
'disclosure',
'legal_liabilities': ['Lawsuit under Pennsylvania '
'Unfair Trade Practices Act',
'Claims of negligence, invasion '
'of privacy, breach of implied '
'contract, unjust enrichment'],
'operational_impact': None,
'payment_information_risk': None,
'revenue_loss': None,
'systems_affected': ['Public Website']},
'initial_access_broker': {'backdoors_established': None,
'data_sold_on_dark_web': None,
'entry_point': None,
'high_value_targets': None,
'reconnaissance_period': None},
'investigation_status': 'Settled (cash payments to affected '
'individuals)',
'post_incident_analysis': {'corrective_actions': None,
'root_causes': ['Improper use of '
'third-party tracking '
'tools without '
'patient consent',
'Lack of safeguards '
'to prevent '
'unauthorized data '
'transfer to third '
'parties']},
'ransomware': {'data_encryption': None,
'data_exfiltration': None,
'ransom_demanded': None,
'ransom_paid': None,
'ransomware_strain': None},
'references': [{'date_accessed': None,
'source': 'Lawsuit: Jane Doe v. Main Line '
'Fertility, Ltd.',
'url': None}],
'regulatory_compliance': {'fines_imposed': None,
'legal_actions': ['Lawsuit: Jane Doe '
'v. Main Line '
'Fertility, Ltd. '
'(Court of Common '
'Pleas of '
'Philadelphia '
'County, '
'Pennsylvania)'],
'regulations_violated': ['Pennsylvania '
'Unfair Trade '
'Practices '
'Act'],
'regulatory_notifications': None},
'response': {'adaptive_behavioral_waf': None,
'communication_strategy': None,
'containment_measures': None,
'enhanced_monitoring': None,
'incident_response_plan_activated': None,
'law_enforcement_notified': None,
'network_segmentation': None,
'on_demand_scrubbing_services': None,
'recovery_measures': None,
'remediation_measures': ['Settlement payments to '
'affected individuals'],
'third_party_assistance': None},
'title': 'Main Line Fertility Center Settles Tracking Technology '
'Lawsuit',
'type': ['Data Privacy Violation',
'Unauthorized Data Disclosure'],
'vulnerability_exploited': 'Improper deployment of third-party '
'tracking technologies on public '
'website leading to unauthorized data '
'transfer'}}