Instagram is contending with a proliferation of AI-generated influencer accounts that are appropriating content from real models and creators, supplanting their faces with AI-created visages, and monetizing the reconstituted content. This practice, termed 'AI pimping,' undermines the livelihood of legitimate content creators like Elaina St James, whose monthly views have plummeted due to competition with these counterfeit entities. With 1,000+ AI-influenced accounts identified, the issue represents a significant shift in content dynamics on the platform, reflecting a move towards a blended unreality where AI-generated content could overshadow human creators, posing threats to both the creative industry and the authenticity of social media engagement.
Source: https://www.wired.com/story/ai-pimping-industry-deepfakes-instagram/
TPRM report: https://scoringcyber.rankiteo.com/company/instagram
"id": "ins000112324",
"linkid": "instagram",
"type": "Breach",
"date": "11/2024",
"severity": "85",
"impact": "4",
"explanation": "Attack with significant impact with customers data leaks"{'affected_entities': [{'industry': 'Social Media',
'name': 'Instagram',
'type': 'Social Media Platform'}],
'attack_vector': 'AI-Generated Content',
'description': 'Instagram is contending with a proliferation of AI-generated '
'influencer accounts that are appropriating content from real '
'models and creators, supplanting their faces with AI-created '
'visages, and monetizing the reconstituted content. This '
"practice, termed 'AI pimping,' undermines the livelihood of "
'legitimate content creators like Elaina St James, whose '
'monthly views have plummeted due to competition with these '
'counterfeit entities. With 1,000+ AI-influenced accounts '
'identified, the issue represents a significant shift in '
'content dynamics on the platform, reflecting a move towards a '
'blended unreality where AI-generated content could overshadow '
'human creators, posing threats to both the creative industry '
'and the authenticity of social media engagement.',
'impact': {'brand_reputation_impact': 'Threat to the authenticity of social '
'media engagement',
'operational_impact': 'Decreased views for legitimate content '
'creators'},
'motivation': 'Monetization',
'threat_actor': 'AI-Generated Influencer Accounts',
'title': 'Proliferation of AI-Generated Influencer Accounts on Instagram',
'type': 'AI-Generated Content Misappropriation',
'vulnerability_exploited': 'Content Appropriation'}