Hasbro Hit by Cyberattack, Disrupting Operations and Raising Security Concerns
Hasbro, the global toy and entertainment giant behind brands like Peppa Pig, Transformers, Monopoly, and Dungeons & Dragons, confirmed a cyberattack after detecting unauthorized access to its network on 28 March 2025. The breach forced the company to take some systems offline, leading to temporary disruptions across its websites and order fulfillment processes.
In an SEC filing, Hasbro stated that while it had implemented contingency measures to maintain operations, delays in product deliveries could persist for "several weeks". By Wednesday afternoon, parts of its corporate and brand websites including Peppa Pig displayed error messages, though the company assured that business operations remained functional. It remains unclear whether the attackers are still active in Hasbro’s systems, if they made ransom demands, or if customer data was compromised.
The incident follows a wave of cyberattacks targeting UK retailers around Easter 2025, including M&S, Co-op, and Harrods, as well as a later breach at Jaguar Land Rover in September. Hasbro’s attack underscores the growing vulnerability of major corporations to cyber threats, particularly as digital infrastructure becomes increasingly critical to supply chains and customer interactions.
With a 103-year history and ownership of some of the world’s most recognizable toy brands, Hasbro’s response including isolating affected systems reflects the urgency of containing such breaches. However, the full scope and long-term impact of the attack remain under investigation.
Source: https://www.bbc.co.uk/news/articles/cx24e1nryn9o
Hasbro cybersecurity rating report: https://www.rankiteo.com/company/hasbro
JLR cybersecurity rating report: https://www.rankiteo.com/company/jaguar-land-rover_1
"id": "HASJAG1775060883",
"linkid": "hasbro, jaguar-land-rover_1",
"type": "Cyber Attack",
"date": "3/2025",
"severity": "100",
"impact": "5",
"explanation": "Attack threatening the organization's existence"{'affected_entities': [{'industry': 'Toy and Entertainment',
'location': 'Global',
'name': 'Hasbro',
'size': 'Large',
'type': 'Corporation'}],
'customer_advisories': 'Assurance that business operations remain functional',
'date_detected': '2025-03-28',
'description': 'Hasbro, the global toy and entertainment giant, confirmed a '
'cyberattack after detecting unauthorized access to its '
'network on 28 March 2025. The breach forced the company to '
'take some systems offline, leading to temporary disruptions '
'across its websites and order fulfillment processes. The '
'incident follows a wave of cyberattacks targeting UK '
'retailers around Easter 2025, including M&S, Co-op, and '
'Harrods, as well as a later breach at Jaguar Land Rover in '
'September.',
'impact': {'downtime': 'Several weeks (potential delays in product '
'deliveries)',
'operational_impact': 'Temporary disruptions, systems taken '
'offline',
'systems_affected': 'Corporate and brand websites, order '
'fulfillment processes'},
'investigation_status': 'Ongoing',
'references': [{'source': 'SEC filing'}],
'regulatory_compliance': {'regulatory_notifications': 'SEC filing'},
'response': {'communication_strategy': 'SEC filing, public statements',
'containment_measures': 'Isolating affected systems, taking '
'systems offline',
'incident_response_plan_activated': 'Yes',
'recovery_measures': 'Contingency measures to maintain '
'operations'},
'title': 'Hasbro Cyberattack Disrupting Operations',
'type': 'Cyberattack'}