Generational Equity LLC

Generational Equity LLC suffered a data breach due to unauthorized network access between February 15–16, 2023, compromising sensitive personal information. The incident impacted 2,225 individuals, including 9 Maine residents, with Social Security numbers (SSNs) among the exposed data. While the breach was detected early, the company delayed notifying affected parties until October 5, 2023 nearly eight months after the intrusion. As a remedial measure, Generational Equity offered 24 months of credit monitoring via Epiq to mitigate potential identity theft or financial fraud risks. The breach highlights vulnerabilities in safeguarding high-value personal data, raising concerns over the company’s incident response timeline and the long-term repercussions for affected individuals, including potential credit fraud, phishing attacks, or misuse of SSNs for malicious purposes.

Source: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/7a9e0c91-5b0e-4e55-966d-c22dd4f6f60f.shtml

TPRM report: https://www.rankiteo.com/company/generational-equity-llc-

"id": "gen1004091725",
"linkid": "generational-equity-llc-",
"type": "Breach",
"date": "2/2023",
"severity": "85",
"impact": "4",
"explanation": "Attack with significant impact with customers data leaks"

{'affected_entities': [{'customers_affected': 2225,
                        'industry': 'Financial Services / Mergers & '
                                    'Acquisitions',
                        'name': 'Generational Equity LLC',
                        'type': 'Private Company'}],
 'customer_advisories': '24 months of credit monitoring offered via Epiq',
 'data_breach': {'number_of_records_exposed': 2225,
                 'personally_identifiable_information': ['Social Security '
                                                         'numbers'],
                 'sensitivity_of_data': 'High (includes SSNs)',
                 'type_of_data_compromised': ['Personally Identifiable '
                                              'Information (PII)']},
 'date_publicly_disclosed': '2023-10-05',
 'description': 'The Maine Office of the Attorney General reported that '
                'Generational Equity LLC experienced a data breach due to '
                'unauthorized access to their network between February 15, '
                '2023, and February 16, 2023. The breach potentially affected '
                '2,225 individuals, with 9 Maine residents specifically '
                'impacted. Sensitive information, including Social Security '
                'numbers, may have been accessed. Written notice was provided '
                'to affected individuals on October 5, 2023, and they are '
                'offering 24 months of credit monitoring service through Epiq.',
 'impact': {'data_compromised': ['Social Security numbers'],
            'identity_theft_risk': 'High (SSNs exposed)'},
 'references': [{'source': 'Maine Office of the Attorney General'}],
 'regulatory_compliance': {'regulatory_notifications': ['Maine Office of the '
                                                        'Attorney General']},
 'response': {'communication_strategy': 'Written notice to affected '
                                        'individuals (October 5, 2023)',
              'third_party_assistance': ['Epiq (credit monitoring)']},
 'title': 'Generational Equity LLC Data Breach (February 2023)',
 'type': 'Data Breach'}