FullBeauty Brands, Inc., CUUP, ELOQUII and Jessica London: FullBeauty Brands Data Breach Investigation

FullBeauty Brands Reports Data Breach Exposing Sensitive Customer Information

FullBeauty Brands, Inc., a New York-based retail apparel company specializing in plus-size clothing under brands like CUUP, ELOQUII, and Jessica London, disclosed a data breach to the Texas Attorney General on January 23, 2026. The incident involved unauthorized access to systems containing sensitive personal identifiable information (PII) and protected health information (PHI) of an undisclosed number of individuals.

While specific details of the breach remain undisclosed, the exposed data may include names, contact information, financial details, and health-related records, varying by individual. FullBeauty, which employs over 1,000 people and operates additional centers in Indianapolis and El Paso, has begun notifying affected individuals.

The company’s filing with the Texas Attorney General marks the first public acknowledgment of the incident, though no further technical or investigative details have been released. The breach highlights ongoing risks to consumer data in the retail sector, particularly for companies handling both PII and PHI.

Source: https://straussborrelli.com/2026/01/23/fullbeauty-brands-data-breach-investigation/

FULLBEAUTY Brands cybersecurity rating report: https://www.rankiteo.com/company/fullbeauty-brands

CUUP cybersecurity rating report: https://www.rankiteo.com/company/cuupinc

ELOQUII cybersecurity rating report: https://www.rankiteo.com/company/eloquii

FULLBEAUTY Brands cybersecurity rating report: https://www.rankiteo.com/company/fullbeauty-brands

"id": "FULCUUELOFUL1769214430",
"linkid": "fullbeauty-brands, cuupinc, eloquii, fullbeauty-brands",
"type": "Breach",
"date": "1/2026",
"severity": "85",
"impact": "4",
"explanation": "Attack with significant impact with customers data leaks"

{'affected_entities': [{'industry': 'Retail',
                        'location': 'New York, USA',
                        'name': 'FullBeauty Brands, Inc.',
                        'size': '1000+ employees',
                        'type': 'Retail Apparel Company'}],
 'customer_advisories': 'Notifying affected individuals',
 'data_breach': {'personally_identifiable_information': ['Names',
                                                         'Contact information',
                                                         'Financial details',
                                                         'Health-related '
                                                         'records'],
                 'sensitivity_of_data': 'High',
                 'type_of_data_compromised': ['Personal Identifiable '
                                              'Information (PII)',
                                              'Protected Health Information '
                                              '(PHI)']},
 'date_publicly_disclosed': '2026-01-23',
 'description': 'FullBeauty Brands, Inc. disclosed a data breach involving '
                'unauthorized access to systems containing sensitive personal '
                'identifiable information (PII) and protected health '
                'information (PHI) of an undisclosed number of individuals. '
                'The exposed data may include names, contact information, '
                'financial details, and health-related records.',
 'impact': {'data_compromised': 'Sensitive personal identifiable information '
                                '(PII) and protected health information (PHI)',
            'identity_theft_risk': 'High',
            'payment_information_risk': 'High'},
 'investigation_status': 'Ongoing',
 'references': [{'source': 'Texas Attorney General'}],
 'regulatory_compliance': {'regulatory_notifications': ['Texas Attorney '
                                                        'General']},
 'response': {'communication_strategy': 'Notifying affected individuals'},
 'title': 'FullBeauty Brands Data Breach Exposing Sensitive Customer '
          'Information',
 'type': 'Data Breach'}