Asahi Group Holdings

Two months after a **ransomware attack**, Asahi Group Holdings—Japan’s leading beverage manufacturer—continues to face severe operational disruptions. Retailers are experiencing shortages of Asahi’s products, including beer and other beverages, forcing them to switch to competitors like **Kirin, Sapporo, and Suntory**. The prolonged outage has not only strained supply chains but also eroded market share and customer trust. The attack’s lingering effects highlight critical vulnerabilities in Asahi’s cybersecurity infrastructure, with systems and logistics still not fully restored. Financial losses stem from lost sales, reputational damage, and potential long-term shifts in consumer loyalty. The incident underscores how ransomware can cripple production, distribution, and revenue streams, posing an existential threat to business continuity if recovery is delayed.

Source: https://asia.nikkei.com/business/retail/brewer-asahi-says-cyberattack-has-hit-profits-and-delayed-results

TPRM report: https://www.rankiteo.com/company/asahigroup-holdings

"id": "asa5162551112725",
"linkid": "asahigroup-holdings",
"type": "Ransomware",
"date": "11/2025",
"severity": "100",
"impact": "5",
"explanation": "Attack threatening the organization’s existence"

{'affected_entities': [{'industry': 'beverage (alcohol)',
                        'location': 'Japan',
                        'name': 'Asahi Group Holdings',
                        'type': 'corporation'}],
 'description': "Two months after a ransomware breach, Asahi's systems and "
                'supplies have not returned to normal. Retailers are running '
                "out of Asahi's products and are turning to competitors such "
                'as Kirin, Sapporo, and Suntory.',
 'impact': {'brand_reputation_impact': 'negative (loss of market share to '
                                       'competitors)',
            'downtime': '2+ months (ongoing)',
            'operational_impact': 'severe disruption in product availability, '
                                  'retailers switching to competitors (Kirin, '
                                  'Sapporo, Suntory)',
            'systems_affected': ['production', 'supply chain', 'distribution']},
 'investigation_status': 'ongoing (systems not fully restored after 2 months)',
 'title': 'Asahi Ransomware Breach and Ongoing Operational Disruptions',
 'type': 'ransomware'}