23andMe (Chrome Holding Co.)

23andMe (Chrome Holding Co.)

23andMe, a DNA testing company, filed for Chapter 11 bankruptcy in March 2025 following a **2023 data breach** that exposed the personal and genetic data of **nearly 7 million customers**. The breach triggered **dozens of lawsuits globally**, leading to settlements totaling up to **$62 million** for affected claimants, including a **$9 million arbitration settlement** for 32,000 customers, a **$30–$50 million US class-action fund**, and a **$3.25 million Canadian class fund**. The company’s financial collapse was accelerated by **declining demand** and the breach’s reputational and legal fallout. Over **157,000 fraudulent claims** were later identified and removed. The breach forced asset liquidation, including a **$300 million sale** of core assets to co-founder Anne Wojcicki and a **$10 million sale** of its telehealth subsidiary, Lemonaid. The incident also sparked **privacy concerns from over 30 US states**, leading to disputes over liability protections in bankruptcy proceedings. The company is now winding down operations under court supervision, with ongoing negotiations for cyber-insurance settlements and creditor agreements.

Source: https://news.bloomberglaw.com/bankruptcy-law/23andme-scores-approval-of-data-breach-deal-in-bankruptcy-court

23andMe cybersecurity rating report: https://www.rankiteo.com/company/23andme

"id": "23A4902149112025",
"linkid": "23andme",
"type": "Breach",
"date": "6/2023",
"severity": "100",
"impact": "5",
"explanation": "Attack threatening the organization’s existence"
{'affected_entities': [{'customers_affected': 'Nearly 7 million',
                        'industry': ['Biotechnology',
                                     'Genetics',
                                     'Direct-to-Consumer DNA Testing',
                                     'Telehealth (Lemonaid)'],
                        'location': 'USA',
                        'name': '23andMe (now Chrome Holding Co.)',
                        'type': 'Private Company'},
                       {'industry': 'Healthcare',
                        'location': 'USA',
                        'name': 'Lemonaid (subsidiary)',
                        'type': 'Telehealth Company'}],
 'customer_advisories': ['Settlement notifications for arbitration claimants',
                         'Class-action updates (US and Canada)',
                         'Fraudulent claim removals (~157,000)'],
 'data_breach': {'data_exfiltration': 'Yes',
                 'number_of_records_exposed': 'Nearly 7 million',
                 'personally_identifiable_information': 'Yes',
                 'sensitivity_of_data': 'High (genetic and personal data)',
                 'type_of_data_compromised': ['Personally Identifiable '
                                              'Information (PII)',
                                              'Genetic Data']},
 'date_publicly_disclosed': '2023',
 'description': '23andMe (now Chrome Holding Co.) filed for Chapter 11 '
                'bankruptcy in March 2025 following a 2023 data breach that '
                'exposed the data of nearly 7 million people. The breach '
                'triggered dozens of lawsuits and led to a proposed settlement '
                'of up to $62 million for arbitration claimants. The company '
                'is liquidating assets, including a $10 million sale of its '
                'telehealth subsidiary Lemonaid, while navigating legal '
                'objections from states and creditors over liability '
                'protections and third-party releases. The bankruptcy court '
                'preliminarily approved a $9 million settlement for ~32,000 '
                'arbitration claims, with additional funds allocated for US '
                'and Canadian class-action settlements.',
 'impact': {'brand_reputation_impact': 'Severe (bankruptcy, loss of customer '
                                       'trust, legal disputes)',
            'customer_complaints': 'Dozens of lawsuits (US and abroad), '
                                   '~32,000 arbitration claims',
            'data_compromised': 'Nearly 7 million records',
            'financial_loss': {'arbitration_settlement': '$9 million (revised '
                                                         'from $6.5 million)',
                               'asset_sales': '$300 million (to co-founder '
                                              'Anne Wojcicki and related '
                                              'nonprofit)',
                               'bankruptcy_filing': 'Chapter 11 (March 2025)',
                               'canadian_class_action_fund': '$3.25 million',
                               'lemonaid_sale': '$10 million (to Bambumeta '
                                                'Ventures LLC)',
                               'settlement_costs': '$62 million (total '
                                                   'proposed)',
                               'us_class_action_fund': '$30 million–$50 '
                                                       'million'},
            'identity_theft_risk': 'High (PII exposed)',
            'legal_liabilities': ['Class-action lawsuits (US and Canada)',
                                  'State objections to asset sales and '
                                  'third-party releases',
                                  'Fraudulent claims (~157,000 flagged)',
                                  'Regulatory scrutiny over privacy concerns'],
            'operational_impact': 'Company wind-down, asset liquidation, '
                                  'decline in demand'},
 'investigation_status': 'Ongoing (settlements pending final approval, '
                         'cyber-insurance negotiations in progress)',
 'post_incident_analysis': {'corrective_actions': ['Asset liquidation to fund '
                                                   'settlements',
                                                   'Negotiated releases for '
                                                   'officers/directors',
                                                   'Fraudulent claim '
                                                   'mitigation',
                                                   'Cyber-insurance claims '
                                                   'resolution (pending)'],
                            'root_causes': ['Data breach (2023) leading to '
                                            'loss of customer trust',
                                            'Decline in demand for services',
                                            'Financial distress culminating in '
                                            'bankruptcy']},
 'references': [{'source': 'Bloomberg Law'},
                {'source': 'US Bankruptcy Court for the Eastern District of '
                           'Missouri'},
                {'source': 'National Association of Attorneys General'}],
 'regulatory_compliance': {'legal_actions': ['Class-action lawsuits (US and '
                                             'Canada)',
                                             'State objections to bankruptcy '
                                             'plan (30+ states and DC)',
                                             'DOJ bankruptcy monitor '
                                             'involvement',
                                             'Fraudulent claim '
                                             'investigations']},
 'response': {'communication_strategy': ['Bankruptcy court hearings',
                                         'Negotiations with creditors/states',
                                         'Public disclosures via legal '
                                         'filings'],
              'recovery_measures': ['Asset sales ($300M to co-founder, $10M '
                                    'for Lemonaid)',
                                    'Settlement negotiations (arbitration, '
                                    'class actions)',
                                    'Fraudulent claim removal (~157,000)',
                                    'Cyber-insurance settlement (pending)'],
              'third_party_assistance': ['Paul, Weiss, Rifkind, Wharton & '
                                         'Garrison LLP (legal)',
                                         'Carmody MacDonald PC (legal)',
                                         'Bankruptcy lenders',
                                         'Plan administrator (for '
                                         'liquidation)']},
 'stakeholder_advisories': ['Bankruptcy court hearings (e.g., 11/19/25)',
                            'Creditor committee briefings',
                            'State AG objections and negotiations'],
 'title': '23andMe Data Breach and Bankruptcy Settlement',
 'type': ['Data Breach', 'Bankruptcy', 'Legal Settlement']}
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