23andMe (now Chrome Holding Co.)

23andMe (now Chrome Holding Co.)

In October 2023, **23andMe** suffered a **massive data breach** exposing the **personal and genetic information** of approximately **6.4 million U.S. customers**. The breach resulted from a **cyberattack** where threat actors accessed highly sensitive data, including **raw genotype data, health reports, and self-reported health conditions**. The company faced a **$50 million class-action settlement**, offering affected users compensation (up to **$10,265 per claimant**) for identity fraud, mental health treatment, and other damages. The breach also triggered **five years of free genetic and privacy monitoring** for victims. The incident severely damaged **customer trust**, led to **legal and financial repercussions**, and highlighted the company’s **failure to secure biometric and health data**, which is among the most sensitive categories of personal information. The breach impacted individuals across the U.S., with additional statutory penalties for residents in **California, Illinois, Oregon, and Alaska** due to stricter state privacy laws.

Source: https://www.claimdepot.com/settlements/23-and-me-data-settlement

23andMe cybersecurity rating report: https://www.rankiteo.com/company/23andme

"id": "23A02105402112425",
"linkid": "23andme",
"type": "Breach",
"date": "10/2023",
"severity": "85",
"impact": "4",
"explanation": "Attack with significant impact with customers data leaks"
{'affected_entities': [{'customers_affected': '6,400,000',
                        'industry': 'Biotechnology / Genetic Testing',
                        'location': 'United States',
                        'name': '23andMe Inc. (now Chrome Holding Co. / '
                                'ChromeCo Inc.)',
                        'type': 'Private Company'}],
 'customer_advisories': ['Eligibility criteria for claims',
                         'Documentation requirements',
                         'Payout options (electronic/paper check)',
                         'Enrollment in monitoring services'],
 'data_breach': {'data_exfiltration': 'Yes',
                 'number_of_records_exposed': '6,400,000',
                 'personally_identifiable_information': ['Names',
                                                         'Addresses',
                                                         'Genetic Profiles',
                                                         'Health Reports'],
                 'sensitivity_of_data': 'High (genetic and health data)',
                 'type_of_data_compromised': ['Personally Identifiable '
                                              'Information (PII)',
                                              'Genetic Data',
                                              'Health Information']},
 'date_detected': '2023-10-01',
 'date_publicly_disclosed': '2023-10-01',
 'description': '23andMe Inc. (now Chrome Holding Co. and ChromeCo Inc.) '
                'agreed to pay up to $50 million to settle a class action '
                'lawsuit alleging the company failed to adequately protect '
                'customer data, resulting in a cyberattack that exposed the '
                'personal and genetic information of approximately 6.4 million '
                'U.S. residents in October 2023. The breach compromised data '
                'of customers between May 1, 2023, and Oct. 1, 2023, with '
                'affected individuals eligible for compensation up to $10,265, '
                'including extraordinary claims, health information claims, '
                'statutory cash claims, and privacy/genetic monitoring '
                'services.',
 'impact': {'brand_reputation_impact': 'Significant (led to bankruptcy, asset '
                                       'sale, and rebranding to Chrome Holding '
                                       'Co.)',
            'customer_complaints': 'Class action lawsuit filed by affected '
                                   'customers',
            'data_compromised': ['Personal Information',
                                 'Genetic Information',
                                 'Health Reports',
                                 'Self-Reported Health Conditions',
                                 'Raw Genotype Data'],
            'financial_loss': '$50,000,000 (settlement fund)',
            'identity_theft_risk': 'High (documented cases of identity fraud, '
                                   'tax fraud)',
            'legal_liabilities': "$50,000,000 settlement, attorneys' fees "
                                 '($12.5M), statutory violations (California, '
                                 'Illinois, Oregon, Alaska)'},
 'initial_access_broker': {'high_value_targets': ['Genetic data',
                                                  'Health information']},
 'investigation_status': 'Settled (pending final court approval on 2026-01-20)',
 'post_incident_analysis': {'corrective_actions': ['$50M settlement',
                                                   '5-year monitoring services '
                                                   'for affected customers',
                                                   'Company rebranding and '
                                                   'restructuring'],
                            'root_causes': ['Inadequate data protection '
                                            'measures']},
 'references': [{'source': 'Class Action Settlement Notice'},
                {'source': 'Kroll Settlement Administration LLC'}],
 'regulatory_compliance': {'fines_imposed': '$50,000,000 (settlement)',
                           'legal_actions': ['Class action lawsuit',
                                             'Bankruptcy filing',
                                             'Asset sale'],
                           'regulations_violated': ['State Privacy Laws '
                                                    '(California, Illinois, '
                                                    'Oregon, Alaska)']},
 'response': {'communication_strategy': ['Settlement notices to affected '
                                         'customers',
                                         'Online and mail-in claim submission '
                                         'options'],
              'remediation_measures': ['$50M settlement fund',
                                       '5-year privacy/medical/genetic '
                                       'monitoring services'],
              'third_party_assistance': ['Kroll Settlement Administration LLC '
                                         '(claims administrator)']},
 'stakeholder_advisories': ['Settlement notices sent to affected customers',
                            'Online claim portal',
                            'Mail-in claim forms'],
 'title': '23andMe $50 Million Data Breach Class Action Settlement',
 'type': ['Data Breach', 'Class Action Lawsuit']}
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